对我国旅游保险市场信息不对称的思考

Study on Asymmetric Information of China's Travel Insurance Market

针对目前我国旅游保险市场中存在的信息不对称现象,分析了信息不对称对我国旅游保险市场造成的不利影响及造成这一现象的原因,并提出了要最大限度地消除信息不对称带来的负面影响,需依靠旅游者、保险公司、销售代理商以及政府等不同主体的良性互动,以确保我国旅游保险市场的稳步快速发展。

Aiming at asymmetric information phenomenon of Chin＇s travel insurance market, the negative influence and reasons for asymmetric information on China＇s travel insurance market are analyzed, and made to maximize the elimination of asymmetric information about the the negative impact of the need to rely on tourists, insurance companies, sales agents and other government and the main positive interaction in order to ensure that our travel insurance market steady and rapid development.