试论全球经济一体化背景下中国图书“走出去”

Strategy of Normal Circulation of Chinese Books "Going Abroad" Under the Global Economic Integration

从经济全球化的角度分析中国图书"走出去"的必要性和可能性,探索怎样沿着已具雏形的"走出去"路径加速出版国际化的进程,并根据跨文化传播的一般规律和商业导向原则谋划常态而非偶发的"走出去"方略,很有必要。

This paper discusses the necessity and possibility of Chinese books ＂going abroad＂ from the view of global economic integration, searches after the rudimentary ways of ＂going abroad＂ in acceleration of publishing globalization, and raises its strategy of normal circulation according to common rule and trade guiding principle of cross-cultural communication.