从《店务通讯》看邹韬奋读者意识的演进

The Evolution of Zou Tao-fen's Sense of Readers in the "shop communications"

与特定时代的历史、文化发展相一致,《店务通讯》中韬奋的读者意识经历了从自发到自觉的演进过程。概括而言,这一演进过程主要体现在三个方面:韬奋对于"读者"内涵的把握,从"社会上的一般人"逐渐拓展为"整个民族的各阶层";韬奋关于编辑主体的价值体认,由"替社会造成一个人人的好朋友"渐次发展为"为大众文化及民族解放而努力";韬奋服务读者的基本原则,由"完全以民众的福利为前提"演变为"发展服务精神"。三方面的演变轨迹,侧面反映出当时部分先进文化工作者探索的心路历程。

Consistent with the specific times historical and cultural development, Taofen＇ s sense of readers experienced evolution from spontaneous to conscious in the ＂shop communications＂. Generally speaking, this evolutionary process mainly reflected in three aspects： Taofen grasped the ＂readers＂ meaning from ＂ordinary people in society＂ gradually expanding ＂the entire nation of all walks of life＂, Taofen recognized the value of the principal editors from ＂a society for all the good friends＂ gradually develop into a ＂mass culture and national liberation efforts＂, Taofen followed the basic principles of service readers from ＂fully to the peoples premise＂ to＂development Spirit of service＂. The evolution of the three areas was sidely reflected some advanced culture workers mind course of Exploration.