摘要
本文运用大系统的理论与方法 ,提出了市场营销管理协调发展方法的基本思路 。
In this paper,applying the theory and method of large-scale systems,the train of thought for coordinate developmental method of marketing management is presented,and a variety of concrete coordinate methods are approached.
出处
《管理工程学报》
CSSCI
1997年第3期207-210,共4页
Journal of Industrial Engineering and Engineering Management
关键词
大系统
协调发展
市场营销管理
Marketing management,\ Large-scale systems,\ Coordinate development.
