期刊文献+

正版和盗版之产品服务差异的厂商策略模式分析

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摘要 本文基于正版产品搭配有服务的特点,认为正版与盗版的产品差异主要体现在服务上。文章通过构建一个考量服务差异的捆绑销售模型,分析了盗版对正版厂商福利的影响以及正版厂商的销售模式选择等问题。分析结果表明,正版厂商通过推出含有服务较少的低服务产品可以降低盗版产品的市场份额,在正版产品品牌优势比较明显的前提下,正版厂商可以通过低服务品打击盗版并提高自身的获利能力。
作者 朱诚 何大安
出处 《浙江学刊》 CSSCI 北大核心 2008年第6期158-162,共5页 Zhejiang Academic Journal
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参考文献12

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