我国经济型酒店品牌发展的问题及对策

China's economy hotel brand development and Countermeasures

随着经济发展和旅游需求的旺盛,经济型酒店在我国发展迅速,在本土经济型酒店发展的同时,一些国际知名品牌的经济型酒店纷纷进入我国市场。在市场竞争中,本土经济型酒店必须注重品牌建设,提升竞争力。文中从我国经济型酒店品牌发展的必要性入手,深入分析了我国经济型酒店在品牌发展中存在的问题,提出了有针对性的发展对策。

With the development of economic and the strong demand for travel, economic hotels in China develop rapidly. The local economic hotels are developing, at the same time, a number of well-known international economic hotels have entered China＇s market. In the market competition, local economic hotels have to pay attention to brand construction to enhance its competitiveness. The thesis starts with the necessity of brand construction, and then, in-depth analysis the existing problems of China＇s brand construction in the development, and puts forward the countermeasures.