主导零售商折扣行为的利润补偿研究

Research on Profit Compensate of the Dominant Retailers' Discounts

主导零售商折扣行为的最终目的只能是为了最大限度地获取利润,但主导零售商的折扣销售表明其商品价格远低于其竞争对手,由此文中主要研究主导零售商折扣行为的利润补偿问题,以期为这一现象提供合理的解释。

The intent of the dominant retailer＇s discounts is only acquiring profit furthest. When implementing discounts, the price of the dominant retailer is lower than the competitor. So, it gives a better explaination in this paper.