全面建设小康社会背景下的重庆旅游业发展SWOT分析

The Usage of the SWOT Analysis in the Development of Tourism Industry of Chongqing Caused by Building Overall Well-off Society

党的十七大提出了"在新的发展阶段继续全面建设小康社会"的战略决策,重庆旅游业面临着新的发展形势。基于SWOT分析法,从机遇、挑战、优势、劣势四个方面审视全面建设小康社会对重庆旅游业的影响,提出了重庆旅游业发展的战略方向。

The 17th CPC Congress establishes the strategy, which is building overall well-off society in the future. Therefore, Tourism Industry of Chongqing faces new position. The papers researchers on the influence to tourism industry of Chongqing caused by building overall well-off society form four aspects. Then, it put forward to development strategy to propel tourism industry development of Chongqing under the guidance of scientific development perspective.