动画软实力与文化产业品牌战略

Soft Power of Animation and the Brand Strategy of the Cultural Industry

本文围绕"软实力"这一概念,阐述了作为日本软实力代表的动画的各种可能性,尤其是通过展会战略、宣传战略以及旅游战略的具体案例展现了文化产业中如何利用动画软实力来构建品牌战略。

Centering on the concept of ＂Soft Power＂, this paper expounds all possibilities of animation as the representative of Japan＇s soft power, especially through specific cases from the exhibition strategy, propaganda strategy and tourism strategy to show how to eonstruet the brand strategy with the soft power of animation in the cultural industry.