基于可持续发展的区域绿色营销策略

Study on Regional Green Marketing Strategy Based on Sustainable Development

随着环保意识的兴起,绿色营销作为一种营销理念日益受到重视。区域是人类生存、生活、开展经济活动的承载空间,可持续发展是其必然的要求,而绿色营销的实施成为了推动区域可持续发展的有效手段和实现路径。区域绿色营销的策略要从政府策略、企业策略和消费者策略入手,期望对区域可持续发展提供有益的启示。

The green marketing is a complete new marketing idea, which is a necessary choice for region to realize sustainable development in 21st century. Green marketing is the measure and path of implementing regional sustainable development. The article introduces the value and result of green marketing, points out the relation of sustainable development and green marketing, and then puts forward some strategies on regional green marketing.