河南省职业女性体育消费水平分析研究

A Research on Professional Women's Sports Consumption Level in Henan Province

随着经济的发展和社会的进步,体育产业已成为我国经济新的增长点,从促进河南省体育经济发展的角度出发,运用文献资料法、调查法、逻辑分析法、专家访谈法、数理统计法等方法,对河南省郑州、开封等13座城市的部分职业女性进行了调查,对她们的体育消费水平、体育消费结构以及影响其体育消费的因素等问题进行了研究。结果显示,河南省职业女性的总体体育消费水平较低,消费结构不合理,实物性体育消费仍占主要地位,影响职业女性体育消费的主要因素有经济、观念等,并提出了具有针对性的可行性的对策和建议。

Along with the economic development and society＇ s progress, the sports industry has become a new point of growth in China＇ s economy. Methods such as document - referring, researching and logical analyzing are used in this paper to conduct the research on professional women＇ s consumption level in 13 cities in Henan. This paper also analyzes those factors that affect professional women＇ s sports consumption. The research indicates that professional women＇ s sports consumption level in Henan province is comparatively low and its structure is not reasonable. Some methods and suggestions are provided in this paper to solve those problems.