一汽解放卡车弱势西部市场的低谷分析

A Study on the Western Region of Weaking Marketing to FAW Automobil Truck in Low Valley

西部地区属于一汽解放销售的弱势地区,在当今激烈的市场竞争环境中,为进一步挖掘市场的潜力,需加大对西部弱势市场的开发力度,本文就一汽汽车企业现状及市场态势,提出了建立产品新概念——客户差异化需求,进行整合推广,提升西部份额。

Westrern region is weaking marketing to FAW automobile truck,Nowadays,faced the severe test of the Automobile marketing,it must develop to raise the capablity in marketing to tap potential.The theme submit a new idea——changed need to customer from the corporation situation and marketing tendency in order to mart portion in the whole saling