商业银行个人理财业务的发展与对策

Development of and Strategies for the PersonalFinancial Services in Commercial Banks

介绍了个人理财的发展概况,阐述了商业银行个人理财定位的误区,在分析个人理财业务发展环境的基础上,探讨了个人理财业务的市场发展趋势及对策。

This paper introduces the development situation of the personal financial services, expounds some blunders of the positioning of the personal financial services of commercial banks, and based on the development environment of personal financial services, probes into the market development trends of and countermeasures for the personal financial services.