中国高等教育对市场营销战略的选择与响应

The Choice and Response of Higher Education in China for Marketing Strategy

在我国市场经济不断深化和发展的进程中,高等教育改革正面临新的机遇与挑战,与此同时,市场营销理念正植根于当前的高等教育领域。论证了市场营销战略作为我国高等教育机构一套运行机制在理论与实践中具有的可行性和必要性,阐述了在实施高等教育市场营销战略的过程中面临的困境及对策。

In the process of socialist market economy＇s development,the higher education is facing some new opportunities and challenges. Meanwhile, the marketing conception has gradually rooted in the area of higher education. This paper demonstrates the feasibility and necessity of marketing strategy theoretically and practically which is a set of operation mechanism of the higher education agency ,and expounds the difficulties in and countermeasures for the implement of marketing strategy of higher education.