在可用性基础上营造用户愉悦感——建立新型人机关系的产品设计方法初探

Making Joy for Users on Condition of Availability——Exploration on Production Design Approaches of Making New Relation between Human Beings and Machines

结合马斯洛需求理论结构性地剖析产品属性,在挖掘产品功能性基础上,人机学十分重视可用性的研究,其思考与方法都倾向于将产品看作是用户的一种工具,然而这并不是产品设计的全部。用户需求及所看重的价值发生了转变,许多符合可用性定律的产品却未获得用户的认可和喜爱,设计者已不能满足于"感性设计"的提法,而需探索新的设计方法。设计活动不是单纯地创造"物",它本质上已成为一种创造"事"的活动。设计者应借助人类学家的理论,动态地分析人与物之间的显性关系和隐藏逻辑,站在全局的意义上重新定位人机关系,考察产品愉悦心灵的内涵。"愉悦"关心的不是产品的吸引力,不是形式追随销售,而是在正确传达一种思考的方式和生活的讯息的同时,拉近人与产品的心理距离,丰富和升华人们的生理和心理体验,以综合提升用户的生活品质。

Using Maslow's theory in structural analysis of product attributes,after the function research the ergonomics pays more attention to the usability research of products,which tend to see the products as a tool for user in thinking and methods,but this is not the product design of all.Following user needs and value changed many products in line with the law of usability do not get the recognition and love of user,and designers feel not enough with so-called 'emotional design' and need to explore new design methods.Design activities not only to create the 'objects',in essence,have become the create-business activities.Designers should learn to use the theory of anthropologists,analyze dynamically the relations and hide logic between the human and product,from the overall situation to reposition the relationship and inspect how the product bring joy and pleasure to users’ life.'Pleasure' is not concerned about the attractiveness of products or the form following sales,but communicates the thinking and living message,at the same time narrow the gap between people and products in terms of psychological distance,enrich and sublime the people's physical and psychological experience and upgrade integrated the users’ quality of life.