当代大学生消费主义倾向的实证研究

Research on the Tendency of Contemporary College Students' Consumerism

在我国社会经济快速发展的今天,消费主义开始出现在大学校园中,使得大学生的消费行为呈现出新的特点。通过对大学生这一特殊群体的消费主义倾向进行社会学实证研究,观察、了解大学生消费中的差异分化和文化内涵,可以深入理解大学生消费行为背后的符号象征意义和消费欲望及内在的文化运作过程,进而分析探讨影响消费形态的主要因素,并就存在的问题提出应对措施。

Nowadays, with the rapid development of social economy in China, consumerism has appeared on college campus, which has led to new features of college students＇ consuming behaviors. Through sociological research on the tendency of consumerism held by the special group, college students, we can learn the differences and cultural connotation among their consumption, and then understand the meaning of signs implied by their consumption. Thus we can analyze the chief factors influencing college students＇ consuming situation and put forward some countermeasures aiming at certain problems.