浅谈市场营销与企业经营管理

On Marketing and Enterprise Management

论述了市场营销在企业经营管理中的重要性及市场营销的概念,并对新型营销模式的产生、演变和发展以及近年来新营销模式在本企业经营管理方面的尝试进行了阐述。

The paper discussed the importance of marketing enterprise management and the concept of marketing. It elaborated the production,evolvement and development of the new marketing mode and its attempt in enterprise management.