摘要
本文藉由微观经济学的消费者行为理论并结合EKB模型的决策过程理论对影响我国体育彩票的消费者行为因素进行了分析,主要对消费动机、风险偏好、信息来源与消费实态四项因素加以分析,并对进一步激发我国体育彩票市场消费者消费提出了建议。
Based on the principles of traditional microeconomics and the theory of decision, this paper is designed to analyze the key factors in the consumer＇s behavior to sports lottery of China by referring to consumers＇ behavioral model. Suggestions are put forward for the market development in sports lottery of China.
出处
《深圳信息职业技术学院学报》
2008年第3期77-81,共5页
Journal of Shenzhen Institute of Information Technology
关键词
体育彩票
消费者行为
影响因素
建议
sports lottery
consumers＇ behavior
factor
suggestion
