从征稿启事看副刊的文化倾向

On the Cultural Orientation in the Contribution Notes of Newspaper Supplements

从征稿启事的内容中可以发现,小资文化已成为当前报纸副刊的主导倾向,这种倾向主要体现在副刊的表现对象、表现内容、表现形式三个方面。本文从这三个方面入手对报纸副刊在征稿启事中所表现出的这种倾向进行具体分析,认为其影响有利也有弊,因而,在征稿启事内容表达时我们就应当予以必要的重视。

After an analysis of the contribution notes of newspaper supplements, the author of this article has found that the story about a special group of urban citizens who are literally called ＂Petit -bourgeoisie＂ has become a leading orientation in current newspaper supplements, which can be seen in its possible readers, contents and editing forms. In this article the author has conducted a detailed analysis of such phenomenon and discussed about the positive influence and negative effect of such orientation. And the author thinks that it is necessary for editors to attach great importance to the contents of the contribution notes of newspaper supplements.