涅磐与重生——报纸副刊路在何方

Thoughts on the Development of Newspaper Supplements in the Information Age

国内报纸副刊自诞生百年来,它的地位和作用一直在不断变化,沉浮起落,由兴盛走向衰落,又从衰落迈向新生,完成着涅磐与重生的轮回。随着信息时代的来临,媒体竞争日趋激烈,副刊作为现代报刊的重要组成部分,究竟应该何去何从。本文从国内报纸副刊的兴衰以及副刊自身特点出发,结合报纸副刊的个案研究,试图探求报纸副刊的发展之路。

Since its appearance in China, the newspaper supplements have experienced a relatively long history of more than one century, during which the social status and cultural role of the newspaper supplements have changed a lot with ups and downs in development. How shall the newspaper supplements be developed as one of important components of newspapers to meet the cut - throat competitions among media in the information age？ In this article, the author has first had a brief introduction to the development of newspaper supplements in China, analyzed their own features, conducted case studies on supplements, and finally put fonvard some thoughts on the development of newspaper supplements in the information age.