凤凰卫视的品牌塑造和传播

On the brand mold and spread of Phoenix Satellite Television

电视媒体已经进入品牌竞争时代。电视频道品牌的塑造和传播是激烈市场竞争中制胜的法宝。凤凰卫视经过短短十几年的发展就成为一个知名品牌,2006年更获得"亚洲500最具价值品牌奖"。本文探讨了其品牌价值塑造和品牌形象传播,希望为中国电视业的品牌战略提供借鉴和实践参照。

Videoland has entered an age of brand competition. Mold and spread of channel brand is a key to win. Phoenix Sat- ellite Television is become a well-known brand that has received an award of one of Asia＇s most valuable 500 brands in 2006. this paper analyzes about its brand mold and spread for reference.