试论资源特色在提升乡村旅游竞争力中的作用——以江苏蒋巷和浙江滕头为例

Role of Resource Characteristics on Promoting Competitiveness of Rural Tourism——Taking Jiangxiang Village in Jiangsu and Tengtou Village in Zhejiang as Examples

本文从资源方面入手,建立指标模型对乡村旅游资源特色进行评价,通过实例比较来探讨资源特色在提升乡村旅游竞争力中的作用,并从中发现:具有较强竞争能力的乡村旅游区,却隐藏着资源特色衰减的危机。

Taking resource in account, this article establishes a model and presents the evaluation for characteristics of the resource in rural tourism. By comparing the actual examples, this article provides the discussion about the role of the resource characteristics on promotion of rural tourism＇s competitiveness. It could be observed that the crisis of fading resource characteristics is crouching in the rural tourism area that has more competitiveness.