体育外交:公共外交的“草根战略”

Sports Diplomacy:the "Grass-roots" Strategy of Public Diplomacy

体育外交,是国家公共外交对外文化交流活动的重要组成部分,承担着塑造、传播本国国家形象的重要任务。体育以其"世界通用语言"的特色,发挥着公共外交"草根战略"的作用。体育交流,尤其是大的体育赛事往往成为国家关系改善和国家形象建构的契机,体育运动员也以其"艺术感染力"扮演着公共外交形象大使的角色。本文将结合2008年北京奥运会的成功举办探讨体育外交在塑造和传播我国国家形象中所发挥的重要作用。

Sports diplomacy is an important part of international cultural exchange of public diplomacy.It undertakes the task of shaping and spreading the national image,playing the role of 'grass-roots' strategy of public diplomacy.Sports exchanges and large scale sports games can provide the opportunity for improving relations between countries and constructing national image.The sports players can play the role of image ambassador in public diplomacy.