国外零售国际化理论研究进展:一个文献综述

Literature Review of the Foreign Theoretical Research of International Retailing

近年来,零售国际化问题正日渐成为零售理论界与实业界讨论的焦点。国外学术界对零售国际化问题的研究主要集中在五个方面,即零售国际化内涵、零售国际化动因、零售商海外市场选择、海外市场进入模式选择以及零售专业技能的跨国转移。

In recent years, intemational retailing has become the hot topic of theoretical and industrial discussion concerning retailing. Foreign scholars focus their attention on five aspects： connotation of international retailing, motivation of international retailing, selection of overseas market, selection of entry mode and international transfer of retailing techniques.