谈中国当代女性魅力在广告设计中的体现

On the Chinese contemporary woman charm in advertisement design

广告传播既是一种商业宣传,又是一种文化传播,广告中的女性魅力的展现,不仅修饰和渲染了某一产品或品牌,展示了某一企业和广告者的水准、品位,同时体现了中华民族的文化特征。符合男性欣赏标准的女性美就成为社会的女性美的标准,并且不断地改造和影响着女性的审美观和对自身的认识。

Advertising transmission is not only a kind of commercial promotion, but also a kind of cultural communication. The presen- tation of woman charm in advertisement not only modifies and renders a certain product or brand, but also shows the level and grade of an enterprise or advertisers, and at the same time, it embodies the cultural characteristics of Chinese nation. The woman charm that a- dapts to men＇s appreciative standard has become the standard of women＇s beauty in society and is consistently reforming and influencing women＇s aesthetic view and the recognition of themselves.