高职旅游管理专业旅游公共关系原理与实务课程改革与建设的实践

Higher vocational education for tourism management professional in public relations theory and practice of curriculum reform and construction

根据高职教育理论知识必需够用,实践内容突出"实际、实用、实践"的教学指导思想,经过6年实践,我们在高职旅游管理专业"旅游公共关系原理与实务"课程改革建设中,就教学内容、教学方法、师资队伍建设和教学管理等方面做了初步探索,取得了一定的成绩。

According to the teaching guidelines of theoretical knowledge being sufficient and practice contents being practical, practicable, related to practice, in the past six years＇ practice, we have made elementary exploration and made achievements in the aspects of teaching contents, teaching methods, teacher construction, and teaching management in the reform of the course, Tourism Public Relations Principle and Practice, for vocational tourism management major.