摘要
运用传播学、体育人文社会学的有关理论,以文献资料和逻辑分析的方法,将美国体育组织与媒体产业之间关系的发展分为三个阶段。在此基础上,对二者间关系的现状进行社会学分析,揭示了美国媒体产业与体育组织间存在着共生和寄生双重关系,及其对美国体育的影响。
Based on the relevant theory of mass communication and humane and sociological science of sports, and using the method of literature review and logical analysis, this paper divided the relation between American sports organization and media industry into three phases. According to it, the sociological analysis was made on current condition of both relation and the coexistence and parasitism relation between American media industry and sports organization, as well as the influence on American sports was revealed.
出处
《体育科技文献通报》
2008年第11期103-104,共2页
Bulletin of Sport Science & Technology
关键词
美国
体育组织媒体产业
America
sport
organization
media industry
