摘要
麦当劳自2008年11月起推出新一代全球包装，首度全面展现该品牌历史。未来两年内，麦当劳进驻的118个国家和地区均将参加此次包装推广计划，重点围绕该品牌食品质量的故事，并每天直接传递至约5600万顾客的手中。
Beginning in November 2008,McDonald's will in- troduce its new generation of global packaging,the most comprehensive rollout in the Brand's history.All 118 McDonald's countries will participate in this rollout over the next two years,putting the Brand's food quality story front and center and directly into the hands of customers- some 56 million every day. While the packaging will reflect a global framework, it is flexible enough to accommodate 21 languages while sharing stories about the quality of McDonald's ingredi- ents in a way that is locally relevant for customers around the world. The new McDonald's packaging will be introduced first in the United Kingdom,Ireland and the United States and continue rolling out worldwide through 2010. McDonald's new packaging was developed by Boxer,a subsidiary of The Marketing Store Worldwide,located in Birmingham,UK.
出处
《中国食品工业》
2008年第11期10-10,共1页
China Food Industry
