摘要
文章从医院营销的概念入手,分析了医院营销中存在的误区,提出了医院营销的策略,并指出了医院营销的未来发展趋势。
Beginning with the concept of hospital marketing, the article analyzes the mistaken areas of hospital marketing, sets forth strategies of hospital marketing and finally points out hospital marketing tendencies in the future.
出处
《吉林工程技术师范学院学报》
2008年第10期4-6,共3页
Journal of Jilin Engineering Normal University
关键词
市场经济
医院营销
策略
market - oriented economy
hospital marketing
strategy
