吉林省报业发展现状及体制改革分析

Analysis on the Current Situation and Organizational Reform of Newspaper in Jilin Province

在经历了多年探索之后,吉林省的报业市场呈现出稳步发展的良好现状,在这样一个大环境下,各家报社、报业集团为了提高报纸的市场占有率,竞争不断加强。本文从吉林省主流报纸的发展状况入手,分析了吉林省报业市场发展现状,并对当前报业市场存在的管理体制、报业发展动力以及报业布局等问题进行了探讨,对报业的管理体制改革提出了初步设想。

After has experienced many years＇ explorations, Jihn newspaper industry market presents the good current situation which develops with steady steps. Under such kind of environment, various newpaper offices, newspaper groups have stronger competition in order to enhance the market share of newspaper. Beginning with the developing condition of Jilin provinoe＇s mainstream newspaper, the article analyzes the present situation and discusses the problems in newspaper market, and then proposes the measures to reform the managemeat system of newspaper industry.