浅论南阳旅游开发之方略

Discussion of Tourism Development Strategy in Nanyang

通过对南阳市(包括区县)旅游资源的分析研究,提出了南阳市旅游开发的总体方略为:高举一个主题——山水生态科考游,突出四种文化(汉文化、水文化、玉文化、衙署文化),重视旅游项目的科学性和知识性,突出旅游吸引物的"神秘性"、"原始性"和"特色性",打响南阳六张旅游王牌(宝天曼、恐龙蛋地质公园、南水北调之源、淮河之源、中原第一漂、南阳四圣),近期重点抓好八个项目。

This paper is based on tourism resources analysis of the Nanyang City （ including counties）, proposed overall tourism development strategy of the Nanyang City： hold a theme strongly - ＂ecological landscape expedition tour＂, four prominent cultural （ Han culture, water culture and jade culture, Ya Shu culture）, attaches importance to tourism projects and the scientific knowledge, and starts Nanyang six tourism trump cards, the recent focus on eight projects.