乌鲁木齐民俗旅游景区的可持续发展分析——以国际大巴扎旅游区为例

On Sustainable Development of Folklore Tourist Areas in Urumuqi : A Case Study of International Bazaar Tourist Area

近年来,新疆的民俗旅游发展迅速,首府乌鲁木齐的民俗旅游更是走在了发展的前列。以乌鲁木齐市的国际大巴扎民俗旅游景区为例,运用问卷调查和实地访谈的研究方法探讨了乌鲁木齐市民俗旅游景区的可持续发展问题。研究发现,旅游产品多停留在餐饮、娱乐、住宿等层面,活动项目单一;娱乐项目过于艺术化、舞台化,民俗特色与乡土气息欠缺;景区管理存在突出的拥挤和游客财产安全问题,景区推介和宣传重视不够。提出自然风光、文物古迹与民俗文化有机结合形成特色;对民俗旅游产品进行综合体验设计;建立主管机构,形成市场化运作机制;提高服务人员的素质和服务质量培训;增强协作,联合促销;推进民俗景区的品牌化运营等发展建议。

The folklore tourism industry has developed rapidly in Xinjiang Uygur Autonomous Region. As the capital of Xinjiang , Urumchi has become the most active in developing folklore tourism industry . With the methods of questionnaire survey and fieldwork interviews, sustainable development of International Bazaar Tourist Area in U- rumchi has been explored. It is concluded as follows ： there is no variety of tourist products and more on beverage ＆ foods, amusement and accommodation. Tourist products is unduly artistic and staged, short of folklore and local characteristic. Tourists＇congestion and belongs security have sprung up during scenic spot management. Promotion of scenic spot has not been taken seriously. Finally some advice is put forward such as integration of natural scenery, cultural relic and historic site and folklore culture, integrated experience design of folklore tourist product, establishment of in-charge institution and market operation, improvement of staff quality and service education, building up cooperation and allied marketing among folklore scenic spots, promoting brand operation of folklore scenic spot and so on.