议程设置理论：和谐广告的重要助力

The Agenda--setting Theory： An Important Force to Harmonious Advertising

通过引入传播学的经典理论——议程设置理论，探求它与和谐广告的理论接点，进而回答了如何利用该理论引导和谐广告发展的问题，并在和谐广告议题设置的具体操作层面提出了一些方法上的建议。

The article introduced the classic theory in Mass Communication---- the Agenda--Setting Theory, and then probed the theoretic joint with harmonious advertising. Furthermore, it answered the question of how to lead the development of harmonious advertising with the theory, and proposed several methodical suggestions on the concrete operating level of the harmonious advertising issue setting.