摘要
适应产业发展,培养创意人才,已是中国广告业进一步发展的当务之急。在广告创意人才的培养中,应产学研携手共赢,营造相互延展和融通的社会培养氛围,注重创新能力培养,塑造积极的生活态度,建立健康的创意生活圈,逐渐形成培养人才的新思路。
It is neccessity for training advertisement originality talents in today. In advertisemt teaching, we should pay attention to train innovation ability,mold the positive life manner, establishe the health and creativity life circle, and find new way to training advertisement originality talents.
出处
《贵州商业高等专科学校学报》
2008年第4期24-26,共3页
Journal of Guizhou Commercial College
关键词
广告
创意人才
培养思路
Advertisement
Creative personnel
Training methods
