摘要
通过对传统渠道和电子渠道的分析,研究了基于所有权的(销售与服务)的定价问题。考虑了在不同的所有权模式下,各方能带来不同的系统增益,从而分析了针对不同的市场结构、不同的产品结构,不同的需求弹性下,供应链各个主体如何通过积极有效的所有权控制策略来挖掘渠道发展的潜力。
Through the pricing issue of (sales and services) dual -channel study the ownership. It's considered all parties can get different system plus under different ownership mode, and then we study on how the supply chain members to discover the potential of channel development through effective control strategy in allusion to different market structures, different product mix, and different elasticity of demand.
出处
《辽宁省交通高等专科学校学报》
2008年第5期27-31,共5页
Journal of Liaoning Provincial College of Communications
关键词
闭环供应链
维修
服务运作
所有权
定价
Closed - Loop Supply Chain
Repair
Service Operations
Ownership
Pricing