基于销售与服务所有权的最优定价问题研究

Study on the Pricing Issue of(sales and services)Dual-channel Based on the Owership

通过对传统渠道和电子渠道的分析,研究了基于所有权的(销售与服务)的定价问题。考虑了在不同的所有权模式下,各方能带来不同的系统增益,从而分析了针对不同的市场结构、不同的产品结构,不同的需求弹性下,供应链各个主体如何通过积极有效的所有权控制策略来挖掘渠道发展的潜力。

Through the pricing issue of （sales and services） dual -channel study the ownership. It＇s considered all parties can get different system plus under different ownership mode, and then we study on how the supply chain members to discover the potential of channel development through effective control strategy in allusion to different market structures, different product mix, and different elasticity of demand.