试析地方台电视新闻改革的有效途径——以黄冈电视台新闻栏目为例

A Descussion of Ways to Reform Local News on TV

地方台电视新闻改革是一个错综复杂但又不断推进的过程,只有坚持"三贴近"原则,依托本土资源,强化品牌意识,才能在新闻传媒激烈竞争的新形势下和谐发展,提高媒体影响力。

Reform of local news on TV is an ongoing comprehensive process by which influence of media will be extended in the current competitive situation if we stick to the key principles, make use of local resources and strengthen awareness of competition.