摘要
从《新周刊》不断发展壮大中,总结了打造品牌期刊的主要经验,即打造"新锐"特色,独到的专题策划,致力于品牌经营,有一支充满朝气的团队,这些对期刊发展具有重要的借鉴意义。
From the development of “New Weekly”, the paper summarizes major ways to make brand journals, namely, “new and acute” features, unique topics, brand operation and an editing team full of vitality, which is of referential significance for the development of journals.
出处
《山西科技》
2008年第6期11-12,共2页
Shanxi Science and Technology
关键词
《新周刊》
理念
策划
品牌
创新
“New Weekly”
concept
planning
brand
innovation