电子商务信任的建立及维系措施

The Building and Maintaining Measures of E-commerce Ttrust

信任缺乏已成为我国电子商务发展最大的障碍之一,如何建立和提高电子商务信任成为促进电子商务发展的关键。文章在分析电子商务信任的基础上,从社会、电子商务、网站和网上商家四个方面分析和提出一些电子商务信任建立、维持及提高的措施。

The lack of trust has become one of the biggest obstacles to develop e -commerce in China. How to build and enhance e - commerce trust is the key of promoting the development of e - commerce o Based on the analysis of e - commerce trust, the paper puts forward some measures to establish, maintain and improve the e- commerce trust, from four aspects of society,e -commerce,website and online merchants.