略论网络媒介中的“议程设置”

Agenda Setting in Internet Based Media

传统媒介中的"议程设置"理论和手段如何适用于网络媒介,是现代媒介环境中不可忽视的课题。文章对"议程设置"理论进行了简单的梳理,描述了网络媒介中"议程设置"理论的表现形态,并论述了网络媒介中"议程设置"理论的意义。即:网络媒介设置的公共议程拓宽了网络民意表达的渠道;网络媒介自我设置议程表现出的强大互动提升了公众的传媒素养;网络媒介自我设置议程引发传统媒介关注"放大"了"议程设置"理论的效果。文章认为,网络媒介应更好地发挥议程设置方面的积极功能,与传统媒介共同创造一个有利于我国经济社会健康发展的舆论场。

It is an urgent issue how to apply traditional agenda setting in internet based media. The paper gives a brief introduction of agenda setting theories, and the main displays of them. At the same time, the functions of the theory is presented in the following aspects as widening the channel for the mass to make their voice heard, etc.