摘要
运用冲突理论对NBA、CBA在中国的发展进行分析,并构建出NBA与CBA在中国市场利益冲突的模型。得出结论:CBA的发展受到NBA的冲击,二者的利益冲突已经凸现;NBA对CBA已经有很大的负面影响。提出加强自身发展、依托民族情感等对策解决冲突。
Conflict theory was used to analyze the development of NBA and CBA in China,and set up a model for conflict of interests between NBA and CBA in China mark.The conclusion of this paper is that the development of CBA is influenced by NBA,and conflict of interests between them has been obvious.NBA has great negative influence to CBA.The paper puts forward several countermeasure to solve the conflict,such as strengthening development of itself and relying on national spirit.
出处
《浙江体育科学》
2008年第6期22-25,共4页
Zhejiang Sport Science
