摘要
分析农产品品牌推广的重要性,并在分析影响农产品品牌推广的决策因素的基础上,提出在品牌塑造下农产品品牌推广的策略。
The importance of popularizing agricultural product brands was analyzed.Based on analyzing the decision-making factors influencing the popularization of agricultural product brands,some strategies for popularizing agricultural product brands under brand molding were put forward.
出处
《安徽农业科学》
CAS
北大核心
2008年第31期13880-13881,13907,共3页
Journal of Anhui Agricultural Sciences
基金
淮阴师范学院青年教师基金项目(07HSQNS33)
关键词
品牌塑造
农产品
品牌推广
策略
Brand molding
Agricultural products
Brand popularization
Strategy
