商品包装广告的多维法律规制探析

The Multi-dimensional Law Exploration to Commodity Package AD

商品包装广告是商业广告的一种重要表现形式,但我国现行广告法律、法规对包装广告的调整显得比较零散,缺乏相对集中的监督管理条规,导致对包装广告的监管一度出现空白。因此,必须通过建立和完善商品包装广告法律、法规,加大执法力度,并加强舆论监督来规范包装广告的制作和发布。

Commodity packaging advertisement is an important manifestation of commercial advertisements. However, in our country, both the decentralization of the current laws and regulations on packaging advertisements and the lack of centralized supervisory rules, have once caused the supervision blank to packaging advertisement. Thus, for the sake of normalizing the production and release of packaging advertisements, not only must we establish and perfect the relevant laws and regulations but also strengthen law enforcement and public supervising.