摘要
在线旅游与旅游出版一样,都是为消费者提供专业的旅游信息服务,因此旅游出版可以凭借内容资源优势,探索在线旅游信息服务的运营模式。本文分析、探讨在线旅游信息服务的盈利模式和竞争格局,提出旅游出版进行数字化变革的路径。
Tourism publishing houses with great content resources may explore the online tourism information market for its essence is to provide travel information service. The article analyzes the business model of the online tourism information service and the competitive situation faced by it, and then points out how could tourism publishing transform into a new model of online tourism information service.
出处
《出版科学》
CSSCI
2008年第6期72-75,共4页
Publishing Journal
关键词
旅游出版
在线旅游
携程网
Tourism publishing
On-line travel
Ctrip.com
