企业最优定价策略与汇率传递效应研究

Study on Enterprises' Optimal Pricing Strategy and Exchange Rate Pass-through

文章在李嘉图理论模型的框架下讨论了两国企业的最优定价策略,在此基础上分析了汇率传递效应。研究表明,汇率传递效应具有某种突变性,其突变的边界条件依赖于两国市场需求特征、贸易摩擦与两国企业的边际成本。

Based on Richard theory, the paper studies enterprises＇ optireal pricing strategy of two countries and analyzes exchange rate passthrough effect. The results find that exchange rate pass-through effect should possess mutagenicity, and the boundary conditions of generating mutation rely on market features, trade friction and marginal cost of enterprises in the two countries.