跨文化传播中伦理失范的审视

On the Analysis of the Ethical Misconduct in the Cross-cultural Communication

全球化背景下,跨文化传播面临伦理失范的困境。跨文化传播伦理机制的建构不仅是时代的要求,而且也反映了人类共同价值观的最高追求。伦理,不仅是跨文化传播存在的深层次原因,也是跨文化传播得以运行的合理性基础。本着公平、自由、宽容的伦理理念,促进跨文化传播伦理机制的建构,无疑将奠定各国文化和谐局面的基石。

On the background of globalization, the cross-cultural communication is confronted with the trouble of ethical misconduct. Except that the construction of the ethical mechanism in the cross-cultural communication is the demand of the time, it also demonstrates the final seeking of human being＇ s common values. The ethical dimension is not only the profound reason for the existence of the cross-cultural communication but also the rational foundation, which supports the development of the cross-cultural communication. Based on the ethical ideas of justice, freedom and tolerance, to promote the construction of the ethical mechanism in the cross-cultural communication could definitely lay the foundation of the harmonious relationship among different countries＇ culture.