论湖南经视的多元化经营

ON THE MULTIPLEX MANAGEMENT HUNAN ECONOMICAL TELEVISION STATION

湖南经视以其成功的多元化经营,不仅开辟了新的市场领域,以大市场获得了大收益;更推动了媒体信息资源的多重利用和产业价值链的建立,以强化的核心优势获得了市场份额,获得了核心竞争力。其成功做法与经验,对其他媒体无疑是有借鉴意义的。

The Hunan Economical Television station by its successful multiplex management, not only opened the new market domain, has obtained the great income by the big market; but also impels the media information resource the multiple uses and the industrial value chain＇s establishment, strengthens the core superiority obtains the market share, has obtained the core competitiveness. It＇s successful method and expirence, can surely give references to other media.