电视传媒融合互动增值业务引发的思考

Integration of Interactive Television Media Thinking from Value-added Services

本文主要阐述了电视传媒互动时代的到来,为电视传媒自我创新和发展提出了新的要求。如何趋利避害,利用高新技术将"互动"更合理、更有效地融入电视传媒,是广大电视人要深思的问题。

This article focuses on the era of interactive television media the arrival of television media for self-innovation and the development of a new request. How trapped inside a high-tech use of ＂interactive＂ more reasonable and more effective integration into the television media, television is a vast number of people thought to the issue.