论企业文化与营销策略的结合

Study on the Combination of Corporation Culture and Marketing Strategy

本文从文化与营销结合的原因入手,深入分析了二者结合是我国企业新世纪的必然选择,阐述了企业营销目前存在的问题,在此基础上着重提出了文化与营销结合的四大内容:创新观念、拓宽市场、改良产品和更新方法。为营销人员在营销道路上指点了迷津,给营销人员增加了信心。

The reasons for starting from the marketing innovation, in-depth analysis of marketing innovation is the inevitable choice of China＇s enterprises in the new century. On the basis of marketing innovations highlighted fore elements： concepts innovation, market innovation, product innovation and methods innovation. The paper gives advice to the seller and increases the confidence of them.