论我国零售业在国际服务贸易自由化中的机遇挑战和对策

Opportunity Challenge and Countermeasure of China Retail Trade in International Service Liberty Process

加入世界贸易组织后,我国的零售企业在获得机遇的同时,也面临着国外同类企业的激烈竞争。在零售业已经全面开放的今天,我国零售企业应该修炼内功,适当扩大规模,注重经营管理模式的改革,抓住自身特色,利用本土优势,继往开来,充满信心地迎接挑战。

Retail trade plays an important role in our national economy. After entering WTO, home retail trades gains opportunities and also have fierce competition, because foreign retailing has obvious superiority in many aspects, such as, business philosophy, technical measures, marketing capacity, commodity price and human resources. Today, as retailing is opening all of the world, home retail trade should improve itself, enlarge business scale, pay attention to reform management, hold on own characters and domestic superiority to meet challenge with confidences.