分销渠道成本水平影响因素分析

On Factors Affecting Marketing Cost

分销渠道成本是营销总成本的重要组成部分,有效控制分销成本是塑造竞争优势的途径之一。本文试图探究分销渠道成本的构成,辨析影响渠道成本水平的主要因素,旨在为建立分销渠道成本控制的方法和途径奠定基础。

Distributing cost is the key part of the whole marketing cost. Controlling distributing cost is one of ways that a company gets competition superiority. In this paper, we try to analyses that what＇s the distributing cost and what factors affects the level of distributing cost of accompany. So that the ways that control the costs will be found.